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Future of Mobility Retail

The automotive sector is changing radically. Some factors that have a significant impact on current business models are:

  • Connectivity

  • Digitalisation

  • Electrification

  • Autonomous driving

  • Sustainability

  • Urbanisation

  • Alternative mobility solutions

  • Changing consumer behavior

The automotive sector has shifted from a classic product driven business model towards a customer centric business approach. This approach requires constant adaptability to changing consumer behavior. Recently some OEM’s introduced new business models that are built around a consumer’s changing needs. It is just a question of time  before other innovative concepts will be presented.

Customer's Virtual and Physical Shopping experience

A digital lifestyle has already been embraced by most consumers.

They use the internet before going to a dealership. By using the online car configurator, the customer most of the time know what they are looking forehand, in most cases, the customer is only visiting the dealership  one time, mostly to combine the visit with a test drive and to touch and feel the car. 

Today OEM's have shifting towards a consistent approach that unites a customer’s virtual and physical shopping experience. Digital elements and showroom elements work together to create a holistic experience that communicates a storyline (when done correctly). The key advantage of this online-offline experience is an expected higher brand loyalty.

One major benefit is access to a customer’s data and to acquire knowledge of their preferences.

New Technology

Recently, OEM’s already adopted new Virtual technologies, such as Virtual Reality and Augmented Reality. Some of them are successful, however it requires a well-defined position within the sales process, to avoid a short term solution.

Techniques like Augmented Reality or Virtual Reality are new technologies. To successfully launch this within your retail network requires a format that is flexible enough to cover future innovations, combined with a well-defined business case.


This also means that the OEM’s should have a realistic vision towards the future that goes beyond short term investments. It needs a realistic perspective on the main competitors and customer expectations.

Changing retail landscape, future format's

The automotive industry is highly competitive and consumers are demanding a choice in type of experience. OEM’s will therefore have to improve their flexibility through:


  • New brands

  • New formats

  • New distribution strategies

  • Mobile stores

  • Down Town retail experiences

  • Test drive centers

  • XL car repair centers and

  • XL retail format's  

  • Upgraded online platforms

  • Revised used car strategies


These new developments will have a large impact on the dealer infrastructure.  For example: real estate, new positions, sales force, CRM systems and combining the right mix between physical and virtual experience.


Vehicles will become increasingly complex, this means faster replacement rates and rapid technology evaluation. Therefore dealer networks have to change to tackle this, for example: restructuring dealer networks or large scale service stations combined with XL retailers.  




Experienced in automotive architecture

Brand compliance and multi-geography delivery

Strategic development

Reduce complexity, increase efficiency





Example projects

Toyota Motor Europe

Brussels, Belgium

Toyota Pan-European Retail Concept Roll-out

Programme Manager Network Development, commissioned by Toyota Motor Europe

German Automotive 

Düsseldorf,  Germany

Development of German Automotive Cooperate Architecture


"A successful automotive retail concept should be an unique and exiting experience with enough room for a personalized approach. Because in some cases the customer will only visit you once.

The format should stand out in comparison with the main competitors and should be an integral part of the brand values.  It also has to be flexible to fit within multiple different formats and settings . To create such a concept is like playing chess, it requires sensitivity, reason and logic as well as a clear understanding of the impact of every element within the retail environment”

Emile Stadman

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About Emile Stadman

Originally from the Netherlands, international project and program management, design, engineering, automotive, retail, architecture and construction.


Augmented Reality

Augmented Reality in enterprise has an increasing impact within the industry, retail and automotive. Improvements in quality and variety of content are stimulating further innovations.


Program Management

The role of the Program Manager is to deliver the required organizational strategy or business transformation and to coordinate and prioritize resources across projects.


Project Management

A successful project is delivered within time, budget and when the deliverables are satisfactory for the client. It is essential to be decisive.

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