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  • Writer's pictureEmile Stadman

Augmented Reality, Virtual Reality or Mixed Reality


AR in enterprise has a significant impact within the aerospace, automotive, retail and hospitality business.

The current hardware prices are dropping.  Improvements in quality and variety of content are stimulating further innovations.


Techniques like Augmented reality require a long term vision towards the upcoming future. Therefore it is key that your content is flexible enough to adopt these future innovations and upcoming challenges.  




Launching this within your network means that your format should be flexible enough to cover future innovations. It has to be combined with a realistic business plan with KPI’s, a well-defined position within the sales process and an environment were all groups involved are constantly being challenged to look beyond the borders of the existing program.


“The launch of a successful VR / AR program requires a long term vision towards the upcoming future. It is key that the content is flexible enough to adopt these future innovations and upcoming challenges"


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